we are Oh fudge! beauty...

& we say... "be unapologetically you!"

Oh fudge! was born from a simple idea ~ that skincare should feel like freedom, not a chore. it should make you laugh, glow & feel totally at home in your own skin ~ whether it’s clear, complicated or somewhere in between.

we believe beauty isn’t something you chase. it’s something you own. and we’re here to remind you ~ you don’t need to fix yourself to glow. you just need to love who you are ~ unapologetically!

Oh fudge! is for the ones who dare to be cheeky, real & wildly themselves. for the ones who love hard, laugh loud & take no nonsense. the ones who can be soft & strong at the same time.

our products are playful on the outside but powerful at heart ~ created to care deeply for your skin without the boring rules, empty promises, or pretentiousness. every product thought out with intention, a touch of rebellion & a whole lot of love.

behind the brand is a woman who’s lived a few lifetimes ~ our ceo, amy, proud mum of four & grandmother of three, a martial artist & ex model, who’s seen enough to know that authenticity is the best glow you can wear. it’s about the energy we create together. lifting each other up & laughing through the chaos.

'cos we’re not here to fit in ~ we’re here to stand out

so here’s to the rebels, the dreamers, the believers & the 'fudge-it, I’m doing it my way' crowd.

welcome to Oh fudge! beauty ~ a tribe that celebrates every shade of strength, softness & self love.

'cos being unapologetically you? that’s where the real glow starts!

with love and faith, from us to you... the fudge fam

a message from our founder ~ amy,

hey gorgeous... welcome

i started Oh fudge! 'cos i wanted to create something authentic & accessible. products that are serious but playful & relatable. i was tired of skincare that took itself too seriously & women who were told to do the same. in my 50+ years, i’ve experienced enough, loved hard enough & fought (literally ~ black belt style!) to know that confidence has absolutely nothing to do with perfection.

it’s about showing up exactly as you are ~ unapologetically authentic, playful & yet still powerful!

Oh fudge! is a way of reminding every girl (& women) out there that she doesn’t need permission to shine. you can be soft & strong, bold & humble, sweet & savage ~ all at once.

so go ahead ~ glow your own way. laugh loud. take no nonsense & never, ever shrink yourself to fit in.

ps: one of my fave sayings...

"i figure if a girl wants to be a legend, she should just go ahead & be one" ~ calamity jane

with love, faith & a little rebellion...

amy 💋 (chief fudge officer)